← TIO HUGO'S TEXAS BBQ
Content playbook
Film one cook → cut 8–12 posts. Goal: fill the calendar so demand funds the M&M upgrade — not hope.
Weekly cadence
MonSlice / bark ReelLink in bio → quote
TuePackage carouselComment MENU
WedCook process TikTokDM DATE
ThuCorporate tipBoardroom from $22/pp
FriWeekend teaserStill booking
SatStories from the pitLink → site
SunRecap + review askGoogle review
Bio templates
Instagram: Event BBQ · 20–200 guests · Drop-off & full-service · Houston, TX
TikTok pin: How much meat per person · Packages & prices · How to book
DM opener: “Date, guest count, zip, drop-off or serve?”
90-day targets
- Website live (this site) with quote form
- 60 posts across IG + TikTok
- Google Business claimed + 10 reviews
- 40 quote requests → ~20 paid events
- Reply to every lead within 48 hours